Friday, March 26, 2010

Eating Real (some more)

Read this on my sister's blog.

Apparently there is now a new chemical called Senomyx that mimics the flavor of salt, sugar, or MSG by activating or blocking receptors in the mouth responsible for taste. Companies such as Kraft Foods, Coca-Cola, and Campbell's Soup are working to incorporate this chemical into their products. Their thought is that with this chemical, they can then reduce the salt and sugar amounts in their products by 1/3 to 1/2 while not harming the flavor.

While I understand their reasoning, I still find it a bit unnerving.

3 comments:

ReaganF said...

That is pretty creepy.

We're moving toward eating more 'real' in our household too. We have a long way to go (sigh, oh how I love you canned Progresso soup!), but we're making progress.

MelissaD said...

It's a process for us too. We like our Ramen noodles & chips & tator tots & the occasional visit to McD's. :-)

Cyndi said...

I notice now that Cambpell's is promoting their soups as "lower sodium" because they now use "sea salt".... or do they use a Senomyx chemical to activate sodium taste buds??? Makes me wonder!

http://www.campbellsoup.com/hearthealthy_hr.aspx